You will not understand your part within the framework of nature until you actually see yourselves in danger of tearing it apart.

It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.

More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do.

When you focus on delighting an audience you care about, you strip the masses of their power.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.