You create your own reality. There is no other rule.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

It doesn't matter if you're right, it matters if you are understood.

The search for the right answer is the enemy of art.

Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

Advertising is just a symptom, a tactic. Marketing is about far more than that.