Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

The search for the right answer is the enemy of art.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Just because you’re winning a game doesn’t mean it’s a good game.

Alas, there isn't a pain-free way to achieve your goals.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

You will not understand your part within the framework of nature until you actually see yourselves in danger of tearing it apart.