Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means.

The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

Just because you’re winning a game doesn’t mean it’s a good game.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.