We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).

The ends do not justify the means

Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.