Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

A one-hit wonder is a legend who stopped early.

It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.

Don't find customers for your products, find products for your customers.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.