Not changing your strategy merely because you're used to the one you have now is a lousy strategy.

Things that look like shortcuts are actually detours (disguised as less work).

The application process changes the list of who applies. Your applicants reflect your methods.

At the age of four, you were an artist. And at seven, you were a poet.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

Great marketers don't make stuff. They make meaning.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.