The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

Remember the Bob Dylan rule: it's not just a record, it's a movement.

Effort is its own reward if you allow it to be.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

Quit or be exceptional. Average is for losers.

Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.