The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

What evidence would you need to see to change your mind about this?

Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.