Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Mass marketing means appealing to the masses which means appealing to the average.

If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Dig your well before you're thirsty.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

The nature of revolutions is that they destroy the perfect and enable the impossible.