What evidence would you need to see to change your mind about this?

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

The combination of passion and art is what makes someone a linchpin.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.

It might be bold to put your work into the world unadorned, but it's probably ineffective.