What evidence would you need to see to change your mind about this?

The reason social media is so difficult for most organizations: It’s a process, not an event.

What you do for a living is not be creative, what you do for a living is ship.

If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.