Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

Average feels safe but it's not. It's invisible.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

Keep starting until you finish.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.