I wonder if real art comes when you build the thing that they don't have a prize for yet.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

If you could do tomorrow over again, would you?

The best experiences and the biggest ideas don't fit into a category. They change it.

Market-driven design builds the success of the product's marketing into the product itself.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.