Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth GodinMarketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
Seth GodinLack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
Seth GodinYou want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth Godin