Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Busy does not equal important. Measured doesn't mean mattered.

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

Too often, we don't give people the opportunity to fill in the blanks.