What you do for a living is not be creative, what you do for a living is ship.

Competence is no longer a scarce commodity.

Creating art is a habit, one that we practice daily or hourly until we get good at it

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.

In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.