It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
Seth GodinThe weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
Seth GodinThe market ... demands a signal from you that you're serious, powerful, accepted, and safe.
Seth Godin