The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time youโve already invested. Quit in the Dip often enough and youโll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you canโt make it through the Dip, donโt start. If you can embrace that simple rule, youโll be a lot choosier about which journeys you start.
Seth GodinLetting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -
Seth Godin