In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.