The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.

Content marketing is the only marketing left

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

Don’t be different just to be different. Be different to be better.

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.