Leaders have followers, managers have employees. Managers make widgets, leaders make change.
In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.
Following the well-lit path, offers little in the way of magic.
Don't fix me; Love me for what's broken.
The opposite of coherent is interesting.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.