The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

If you want to dig a big hole, you need to stay in one place.

Leadership is the art of giving people a platform for spreading ideas that work.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

I feel like I'm treating people as I'd like to be treated.

Content Marketing is all the Marketing that's left.