Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.

Good marketers tell a story.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

Care. Care more than you need to, more often than expected, more completely than the other guy.

Set up a life you don't need to escape from.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.