Don't create for the masses. Create for the people who are your kind of weird.
Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.
Action or inaction are both forms of leadership and standard setting.
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
As you've probably discovered, great work makes us uncomfortable.
Following the well-lit path, offers little in the way of magic.