Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth GodinThe reason social media is so difficult for most organizations: Itโs a process, not an event.
Seth GodinOr, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth GodinEvery single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
Seth Godin