To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

Giving people what they want isn't always what they want.

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it