To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

Every activity worth doing has a learning curve.

The only purpose of starting is to finish

Figure out the people part and the technology gets a whole lot simpler.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

Surprise and differentiation have far more impact than noise does.

The only purpose of customer service is to change feelings.