To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Surprise comes from defying expectations.

It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

If it's worth doing, it's worth doing well.

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.