If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Seth GodinThe Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin