What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

A brand that stands for what all brands stand for stands for nothing much.

Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.

No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.