You can't lose. Go, go, go!

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

The reason they want you to fit in... is that once you do, then they can ignore you.

The goal has never been to always succeed. The goal is to be allowed to keep initiating.

Criticism comes to those who stand out.