We don't become mediocre all at once, and we rarely do it on purpose.

A dialogue leads to connection, which leads to trust which leads to engagement

Marketing is no longer about the stuff that you male, but about the stories you tell.

Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

If not enough people doubt you, you're not making a difference.