If failure isn't an option, then success isn't either. Success is just failure repeated until it works.

You can't shrink your way to greatness!

Perfect can't possibly be the goal, we're left with generous, important and human instead.

If you don't get it built, the work doesn't matter.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Every revolution destroys the average middle first and most savagely.

Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.