If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Everyone picks the best one when given a choice.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

A dialogue leads to connection, which leads to trust which leads to engagement