If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

Just start. Start now. Fail often. Enjoy the ride.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

'Good enough' stopped being good enough a long time ago. so why not be great?

Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.