If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.

Copy, not from your industry, from others. You have to go where there is no competition.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

Someone can always do your job a little better or faster or cheaper than you can.

When we think about what might go wrong, we're more likely to design something that goes right.