No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.

Authenticy in marketing is telling a story people want to hear.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.