Real content marketing isn’t repurposed advertising, it is making something worth talking about.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

We long to connect, all of us. We long to be noticed, to be cared for, to matter. Generosity is the invisible salve on our wound of loneliness, one that benefits both sides, over and over again.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.