Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

The world is begging for you to lead.

There's a big difference between not settling and not starting.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.