People who can spread ideas regardless of what those ideas are, win.
The market and the consumer and idea trump the system.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
By definition, remarkable things get remarked upon
That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.