People rarely buy what they need. They buy what they want.

The opposite of coherent is interesting.

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

You gain converts by winning at something the existing provider didn't think was so important.