Are you copying others? People won't pay extra for that. You won't be followed for that.
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
Just because something is easy to measure doesn't mean it's important.
The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
If you think cat food is for cats, how come it doesn't come in mouse flavor?
The job isn't to catch up to the status quo; the job is to invent the status quo.