The reason they want you to fit in... is that once you do, then they can ignore you.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

The only way to consistently grow in B2B is to be better than very good.

Good marketers measure.

Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.

We don't become mediocre all at once, and we rarely do it on purpose.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.