The reason they want you to fit in... is that once you do, then they can ignore you.

If you want to dig a big hole, you need to stay in one place.

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

Playing safe is very risky.

People watch what you do more than listen to what you say.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.