I think that any time reality doesn't match your expectations, it means that marketing was involved.

Marketing is a contest for people's attention.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.

Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.