If you think cat food is for cats, how come it doesn't come in mouse flavor?
The reason they want you to fit in... is that once you do, then they can ignore you.
If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
I'm not a psychopath-I'm wearing a tie!
Figure out the people part and the technology gets a whole lot simpler.
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.