More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

You don't make art after you become an artist. You become an artist by ceaselessly making art.

Things that look like shortcuts are actually detours (disguised as less work).

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.