More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

Just about anything worth doing is worth doing better.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Art is what we're doing when we do our best work.

It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

believe that giving up is the same thing as being realistic.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.