The avoidance of loss is the surest way to ensure a profitable outcome.

It is crucial in a sound investment process to search a mile wide than a mile deep with they find something - also.. never stop digging for information.

Warren Buffett once wrote that value investing is like an inoculation--it either takes or it doesn't--and when you explain to somebody what it is and how it works and why it works and show them the returns, either they get it or they don't.

Selling, in particular, can be a challenge; many investors are tempted to become more optimistic when a security is performing well. This temptation must be resisted; tax considerations aside, when a security reaches full valuation, there is no longer a reason to own it.

Most institutional investors feel compelled to swing at almost every pitch and forgo batting selectivity for frequency.

Be indifferent if you lose your short term clients, remember they are your own worst enemy

Most investors are primarily oriented toward return, how much they can make and pay little attention to risk, how much they can lose.