You have to be dynamic. You have to be able to change. So a lot of times we'll go to a country or go meet people, and then while we're there, the story changes and you have to be able to go with that. And then the story comes out in the editing room, which is a very documentary sort of process - not how news works. So that's different.
Shane SmithIt's our job to get into the hardest-to-see places and bring back the best footage - we have the best footage of North Korea ever shot. If that's a stunt, then I'll keep on doing stunts until I die.
Shane SmithEvery generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.
Shane Smith