Matters of the heart are important to me. All this materialism and all the money and wealth are things that you don't take to the grave. One day you have it. The next day you don't.

People look at me as spiritual... but I am also very logical, very business-minded. The two come together.

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

As the owner of the Arison Group, a philanthropic and business enterprise that spans across 40 countries in 5 continents, my ongoing challenge is to bridge the gap between what I envision and its understanding and practical implementation. The Arison Group operates to realize the overall vision of Doing Good.

The Ahmadinejads of the world, the bin Ladens of the world, will not change their ways, regardless of how hard we try to explain to them that peace begins with them.

Think good, speak good and do good, to bring about positive change in the world.