People look at me as spiritual... but I am also very logical, very business-minded. The two come together.

I can't point to a single person or incident that changed my life, but the recognition that there is a certain world order, has been consequential. It has empowered me to do things my way. I found an inner truth by which I abide.

Change is not in the hands of government, not in the hands of a leader or guru, and not in the hands of the powerful or wealthy. It is in our hands: the hands of each and every one of us.

Putting forward your positive energy connects you back to basic human values which we all share. Good Deeds Day shows that no matter the size of the gesture, a smile that brightens someone else’s day or volunteering in your community, we can all take active part in making a difference.

I find that when you lead with vision and values, engaging employees and showing them that values are just as important as profits, everyone comes on board. And not only do they come on board, but they connect to their own individual creativity.

Even a smile is a good deed.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?