People look at me as spiritual... but I am also very logical, very business-minded. The two come together.

Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

In my new book, 'Birth,' my goal is to share the path I have traveled in the spiritual sphere and in the business and philanthropic sphere in order to reveal the essential connection between the two.

In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

The good inside of all of us is wrapped in a layer of apathy and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

In everything I do, whether in business, philanthropy or my personal life, I am guided by my inner truth, my values.