Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

Matters of the heart are important to me. All this materialism and all the money and wealth are things that you don't take to the grave. One day you have it. The next day you don't.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

Change is not in the hands of government, not in the hands of a leader or guru, and not in the hands of the powerful or wealthy. It is in our hands: the hands of each and every one of us.

Doing good business - being ethical, being transparent, being caring, implementing values in your business - makes a difference, and you make money at the same time.

Over and over, since I was very young, I see things that are about to happen. You can call it heightened intuition; you can call it visions... I see it as a gift. It's my role to give people a heightened awareness, to show that basically we can change the world.