Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

I grew up in a business-inspired environment, and over the years have started and run several businesses and philanthropic organizations. Understanding how large corporations work, by having hands-on and board experience, I apply that knowledge to the benefit of all that I do.

It’s important to think good, speak good, and do good. If we want to see positive change in the world, then we need to connect to goodness. I try in everything I do, both in business and philanthropy, to make a positive change and do that by doing good.

For too long, humanity has acted with an outrageous lack of responsibility. We wanted everything for ourselves: greed, really. We failed to look at the overall picture and did not take into consideration those with whom we share the world.

In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

Many of us are experiencing a phase of change, shedding outdated patterns and liberating ourselves from the old by moving on to the new. The year 2012 is an important one for mankind, a pivotal year. The potential for this exists in the mere fact that the majority of us are yearning for change.