Even a smile is a good deed.

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

Once you realize that everything happens for a reason, attitudes towards matters such as illnesses, or lawsuits, for example, change.

I have always wanted to be a catalyst for bringing about positive change, inspiring others to choose goodness.

Each one of us can do a good deed, every day and everywhere. In hospitals in desperate need of volunteers, in homes for the elderly where our parents and grandparents are longing for a smile, a listening ear, in the street, in our workplaces and especially at home.

The good inside of all of us is wrapped in a layer of apathy and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?