In everything I do, whether in business, philanthropy or my personal life, I am guided by my inner truth, my values.

The good inside of all of us is wrapped in a layer of apathy and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness.

Every person - with his or her own skills, abilities and uniqueness - can contribute to others and bring great joy to those that fortune has not smiled upon.

Doing good holds the power to transform us on the inside, and then ripple out in ever-expanding circles that positively impact the world at large.

As I see it, we are all connected and share a stake in our collective future. We are all part of a greater picture. I greatly encourage businesswomen everywhere in the world to take personal responsibility, stay connected to their own intuition and unique potential, work hard, deal with reality, but don't give up.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

Putting forward your positive energy connects you back to basic human values which we all share. Good Deeds Day shows that no matter the size of the gesture, a smile that brightens someone else’s day or volunteering in your community, we can all take active part in making a difference.