I have always wanted to be a catalyst for bringing about positive change, inspiring others to choose goodness.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

I grew up in a business-inspired environment, and over the years have started and run several businesses and philanthropic organizations. Understanding how large corporations work, by having hands-on and board experience, I apply that knowledge to the benefit of all that I do.

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

The good inside of all of us is wrapped in a layer of apathy and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness.

I have always wanted to be a catalyst for bringing about positive change, inspiring others to choose goodness.

As I see it, we are all connected and share a stake in our collective future. We are all part of a greater picture. I greatly encourage businesswomen everywhere in the world to take personal responsibility, stay connected to their own intuition and unique potential, work hard, deal with reality, but don't give up.