The good inside of all of us is wrapped in a layer of apathy and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness.

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

People look at me as spiritual... but I am also very logical, very business-minded. The two come together.

In my new book, 'Birth,' my goal is to share the path I have traveled in the spiritual sphere and in the business and philanthropic sphere in order to reveal the essential connection between the two.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

Doing good holds the power to transform us on the inside, and then ripple out in ever-expanding circles that positively impact the world at large.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?