I find that when you lead with vision and values, engaging employees and showing them that values are just as important as profits, everyone comes on board. And not only do they come on board, but they connect to their own individual creativity.

Doing good holds the power to transform us on the inside, and then ripple out in ever-expanding circles that positively impact the world at large.

Change is not in the hands of government, not in the hands of a leader or guru, and not in the hands of the powerful or wealthy. It is in our hands: the hands of each and every one of us.

Think good, speak good and do good, to bring about positive change in the world.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.

In everything I do, whether in business, philanthropy or my personal life, I am guided by my inner truth, my values.