I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?
Sheena IyengarSo most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena IyengarChoosing is a creative process, one through which we construct our environment, our lives, ourselves.
Sheena IyengarThen, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.
Sheena IyengarWhat you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena IyengarIt's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we have no shortage of perfectly good reasons for why we just happen to be doing the same thing as those other people; they mindlessly conform, but we mindfully choose. This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. Rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing.
Sheena Iyengar