If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician.
Sheena IyengarThere is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices do I need to have in order to make a choice.
Sheena IyengarChoice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
Sheena IyengarAre you going to be able to shave your legs? Are you going to be able to get married? So it was constantly thinking about both choice in terms of possibilities - I mean because choice is the thing that is supposed to enable you to be whatever it is you want to be - and yet, at the same time you have to think about choice in terms of its limitations.
Sheena IyengarThe less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to the level of job control, indicating that the spike during work hours was specifically caused by lack of choice on the job. People with little control over their work also experienced more back pain, missed more days of work due to illness in general, and had higher rates of mental illness-the human equivalent of stereotypies, resulting in the decreased quality of life common to animals reared in captivity.
Sheena Iyengar