What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. โArchibald MacLeish
Sheena IyengarNow to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.
Sheena IyengarI went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.
Sheena IyengarI didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.
Sheena Iyengar