I don't let Mario appear in just any kind of game. Mario could not appear in Zelda games. They are two distinct game worlds.

I think I can make an entirely new game experience, and if I can't do it, some other game designer will.

The PSP will not be able to display anything that you cannot do on a current system.

Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory and other pricey parts, we might have succeeded.

I think what's really the most ideal thing is for the player themselves, within their own imagination, to carve out what they view as being the essence of the character.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

Controller is so intuitive, even your mum can play.