To create a new standard, you have to be up for that challenge and really enjoy it.

I used to draw cartoons. I'd just show them to some of my friends, expecting that they were going to appreciate them, that they were going to enjoy reading them.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

I think I can make an entirely new game experience, and if I can't do it, some other game designer will.

I think when you talk about competing against others, the problem is that you refer to something that's been done already and try to beat it.

Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself with more advanced games.

A great idea solves multiple problems at the same time.