Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself with more advanced games.
Shigeru MiyamotoSo, it's important for us to acknowledge that we're prone to be conservative, and in turn surround ourselves with individuals who will help break down our conservatism.
Shigeru MiyamotoI could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.
Shigeru Miyamoto